Web page titles are the most important optimization of all. If you do no other optimizing do your titles.
Web page titles are seriously weighed by the search engines. This is what gets listed on the search results page. This is what a surfer will first view to determine if your website is worth visiting on the results page of the search engine.
What to do & not to do!
First, a few of general rules: pages that have good content for your visitors will likely have high rankings from the search engines.
Don't use ALL UPPERCASE LETTERS
Don't use special characters
Do use your keywords
Do use your company name
Do use your location
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